EXPERIMENT № 07 — 1/5
Hypothesis
Your category is boring
on purpose.
Nobody set out to be forgettable. It happened one safe decision at a time. We ran the numbers.
SWIPE — METHOD
→
EXPERIMENT № 07 — 2/5
Method
We audited 40 competitor feeds in one sector.
Every post from the last 90 days: colors, claims, and the exact adjectives in every bio. Logged, counted, compared.
FIG 7.1 — SAMPLE: 40 BRANDS, 2,160 POSTS
SWIPE — EVIDENCE
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EXPERIMENT № 07 — 3/5
Evidence
38
/40
used the same three words in their bio: "bold", "human", "authentic".
SAME WORDS · OWN WORDS · NO CLAIM · UNREADABLE
SWIPE — FINDING
→
EXPERIMENT № 07 — 4/5
Finding
Different isn't a risk. It's a
vacancy.
When 95% of a category says the same thing, distinctiveness is sitting there unclaimed — with no competition for it.
SWIPE — APPLY WITHIN
→
EXPERIMENT № 07 — 5/5
Claim the
vacancy.
SAVE THIS · SEND IT TO YOUR CMO · LINK IN BIO